Corporate reputations, branding and people management
Auteur :
Hetrick, Susan / Martin, Graeme
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138407879
Date de publication :
18 sept. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
980 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.