Practical guide to crm, a: building more profitable customer relationships
Auteur :
Reynolds, Janice
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138412446
Date de publication :
27 juil. 2017
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.