Untold millions: secret truths about marketing to gay and lesbian consumers
Auteur :
Dececco, Phd
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138419315
Date de publication :
9 août 2017
Dimensions :
21,2 x 15,2 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Includes b&w and color examples of advertising. The author is president of GLV Communications in New York City. Annotation c. Book News, Inc., Portland, OR (booknews.com).