Understanding customers
Auteur :
Rice, Chris
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138440937
Date de publication :
28 juil. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.