Marketing professional services
Auteur :
Roe, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138440982
Date de publication :
28 juil. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.