Marketing manual, the
Auteur :
Baker, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138440999
Date de publication :
28 juil. 2017
Dimensions :
24,6 x 18,9 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?