Multichannel challenge, the
Auteur :
Wilson, Hugh
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138441040
Date de publication :
2 août 2017
Dimensions :
24,6 x 18,9 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.