Critical marketing
Auteur :
Maclaran, Pauline
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138441194
Date de publication :
20 nov. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.