How to manage a successful press conference
Auteur :
Leinemann, Ralf / Baikaltseva, Elena
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138463509
Date de publication :
13 nov. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
650 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. This book is useful for PR teams working in a national or, particularly, an international environment.