Business strategy
Auteur :
Campbell, David / Stonehouse, George / Houston, Bill
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138470033
Date de publication :
22 août 2017
Dimensions :
24,6 x 18,9 cm
Poids :
1620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.