Marketing the public sector: promoting the causes of public and nonprofit agencies
Auteur :
Fine, Seymour H.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138527676
Date de publication :
6 oct. 2017
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s