Global business: competitiveness and sustainability
Auteur :
Ajami, Riad A. / Goddard, G. Jason
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138551794
Date de publication :
19 oct. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is designed to be a short primer that introduces students to the primary functional differences that a multinational corporation must consider when conducting business in foreign markets. The book is designed for an 8 week module introductory international business course, or for the general reader requiring information for the differences of conducting business internationally.