Marketing public policy: complexity, hurts and minefields
Auteur :
Nair, Basskaran
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138559967
Date de publication :
27 févr. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
362 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.