Hidden agenda: a proven way to win business & create a following
Auteur :
Allen, Kevin
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138579316
Date de publication :
2 août 2017
Dimensions :
21,6 x 13,8 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Each of us pitches ideas every day. Yet we consistently under-estimate how critical it is to recognise the role of the decision maker. By unearthing the true motivation or desire of the decision maker, the author shows how to craft a story or message around it, creating a predictable and repeatable end result.