Strategic marketing: concepts and cases
Auteur :
Abratt, Russell / Bendixen, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138593640
Date de publication :
4 juil. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
254 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.