Sports capitalism: the foreign business of american professional leagues
Auteur :
Jozsa, Frank P., Jr.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138620650
Date de publication :
18 sept. 2018
Dimensions :
23,5 x 15,2 cm
Poids :
610 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on each of the league's short- and/or long-term transnational strategies, which are composed of the activities, events, experiences, risks and ventures that have extended the organization's sport brand and image, and increased its recognition and reputation across the globe.