Ethics in marketing: international cases and perspectives
Auteur :
Murphy, Patrick E. / Laczniak, Gene R. / Harris, Fiona
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138648098
Date de publication :
12 déc. 2016
Dimensions :
24,6 x 17,4 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob