Digital advertising: theory and research
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138654457
Date de publication :
27 févr. 2017
Dimensions :
22,9 x 15,2 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.