Marketing management and communications in the public sector
Auteur :
Pasquier, Martial / Villeneuve, Jean-Patrick
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138655805
Date de publication :
21 août 2017
Dimensions :
23,4 x 15,6 cm
Poids :
446 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.