Marketing, rhetoric and control: the magical foundations of marketing theory
Auteur :
Miles, Christopher
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138667273
Date de publication :
20 avr. 2018
Dimensions :
22,9 x 15,2 cm
Poids :
444 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.