Electronic customer relationship management
Auteur :
Fjermestad, Jerry / Robertson Jr, Nicholas C
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138692800
Date de publication :
17 juin 2016
Dimensions :
25,4 x 17,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.