Digital sport marketing: concepts, cases and conversations
Auteur :
Seymour, Alan / Blakey, Paul
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138701403
Date de publication :
11 sept. 2020
Dimensions :
24,6 x 17,4 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.