Marketing management in africa
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138714397
Date de publication :
20 avr. 2018
Dimensions :
22,9 x 15,2 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The conceptual model is divided into four logical parts with cases and examples to facilitate practical application.