Innovation in pricing: contemporary theories and best practices
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138738270
Date de publication :
8 août 2017
Dimensions :
23,4 x 15,6 cm
Poids :
576 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics.