Strong brands, strong relationships
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138786837
Date de publication :
22 juin 2015
Dimensions :
23,4 x 15,6 cm
Poids :
880 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strong Brands, Strong Relationships is a new collection of innovative research and practitioner insights which builds on the foundations of the first book, but with darker themes at its centre: an exploration of the destructive and dysfunctional aspects of our complex relationships with brands.