Dark side of crm, the: customers, relationships and management
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138803312
Date de publication :
24 août 2015
Dimensions :
23,4 x 15,6 cm
Poids :
760 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.