Morality and the market (routledge revivals): consumer pressure for corporate accountability
Auteur :
Smith, N. Craig
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138820678
Date de publication :
12 mars 2016
Dimensions :
21,6 x 13,8 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.