Ethnic marketing: culturally sensitive theory and practice
Auteur :
Pires, Guilherme / Stanton, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138832206
Date de publication :
12 déc. 2016
Dimensions :
23,4 x 15,6 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.