Media economics: theory and practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138834255
Date de publication :
29 juin 2015
Dimensions :
22,9 x 15,2 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec