Cult of analytics: data analytics for marketing
Auteur :
Jackson, Steve
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138837980
Date de publication :
7 déc. 2015
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.