Corporate social responsibility, public relations and community engagement: emerging perspectives from south east asia
Auteur :
Sison, Marianne / Sarabia-Panol, Zeny
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138838123
Date de publication :
6 sept. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
426 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This innovative book connects the disciplines of participatory and development communication with public relations and corporate social responsibility discourse. Focusing on six countries—Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam— it discusses how PR and CSR discourse are interpreted, communicated and enacted in the region.