Global strategy: competing in the connected economy
Auteur :
Jain, Vinod
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138844247
Date de publication :
27 juil. 2016
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.