Marketing destinations and venues for conferences, conventions and business events
Auteur :
Rogers, Tony / Davidson, Rob
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138852143
Date de publication :
23 nov. 2015
Dimensions :
24,6 x 18,9 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.