Public relations as relationship management: a relational approach to the study and practice of public relations
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138853805
Date de publication :
1 mai 2015
Dimensions :
22,9 x 15,2 cm
Poids :
657 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.