Corporate reputation and competitiveness
Auteur :
Chun, Rosa / Da Silva, Rui / Davies, Gary / Roper, Stuart
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138861169
Date de publication :
9 févr. 2015
Dimensions :
23,4 x 15,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.