Managing service firms: the power of managerial marketing
Auteur :
Skålén, Per
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138864122
Date de publication :
27 févr. 2015
Dimensions :
22,9 x 15,2 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.