Strategic sales and strategic marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138879362
Date de publication :
10 avr. 2015
Dimensions :
24,6 x 17,4 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The evolution of the traditional sales function into a strategic capability mandates renewed attention to the link between strategic marketing and the emerging field of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.