Frameworks for market strategy: european edition
Auteur :
Capon, Noel / Go, Frank
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138889187
Date de publication :
27 déc. 2016
Dimensions :
24,6 x 17,4 cm
Poids :
1330 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for future marketers, and for senior executives.