Strategy for the global market: theory and practical applications
Auteur :
Kvint, Vladimir
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138892125
Date de publication :
7 oct. 2015
Dimensions :
25,4 x 17,8 cm
Poids :
1040 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.