Nonmarket strategic management
Auteur :
Voinea, Cosmina Lelia / Van Kranenburg, Hans
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138918290
Date de publication :
22 juin 2017
Dimensions :
23,4 x 15,6 cm
Poids :
286 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.