Customer relationship management: the foundation of contemporary marketing strategy
Auteur :
Baran, Roger J. / Galka, Robert J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138919525
Date de publication :
15 déc. 2016
Dimensions :
25,4 x 20,3 cm
Poids :
1040 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.