Public relations as emotional labour
Auteur :
Yeomans, Liz
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138920309
Date de publication :
6 juin 2019
Dimensions :
23,4 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the profession are under-researched, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients.