Branding masculinity: tracing the cultural foundations of brand meaning
Auteur :
Hirschman, Elizabeth
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138933392
Date de publication :
1 févr. 2016
Dimensions :
22,9 x 15,2 cm
Poids :
294 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.