Contemporary issues in strategic management
Auteur :
Phillips, Paul / Moutinho, Luiz
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138939646
Date de publication :
29 mars 2018
Dimensions :
24,6 x 17,4 cm
Poids :
552 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contemporary Issues in Strategic Management shines a light on measures that really matter, providing an illustration of competitive advantage from market-based and state-based perspectives, and giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.