Competitive intelligence, analysis and strategy: creating organisational agility
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138943940
Date de publication :
18 juil. 2015
Dimensions :
24,6 x 17,4 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation, its explicit, implicit, acquired and derived knowledge. This book was originally published as two special issues of the Journal of Strategic Marketing.