Contemporary issues in green and ethical marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138948280
Date de publication :
26 août 2015
Dimensions :
24,6 x 17,4 cm
Poids :
612 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.