Consumers in context: the bpm research program
Auteur :
Foxall, Gordon
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138962897
Date de publication :
1 sept. 2015
Dimensions :
21,6 x 13,8 cm
Poids :
793 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.