Marketing (rle marketing): the management way
Auteur :
Weinstein, Arnold K.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138980518
Date de publication :
26 nov. 2015
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.