Recent advances in tourism marketing research
Auteur :
Uysal, Muzaffer / Fesenmaier, Daniel / O'Leary, Joseph
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138984707
Date de publication :
27 nov. 2015
Dimensions :
22,9 x 15,2 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.