Marketing in developing countries (rle marketing)
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138995642
Date de publication :
26 nov. 2015
Dimensions :
23,4 x 15,6 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.